DIRECTION + DESIGN
creative direction
Get Recognized!
Our creative compass leads to inspire, direct and manage all creative projects with in depth, engaging, innovative artistic direction, and distinctive design solutions.
For your message to land impactful and recognizable, our work here involves developing high-level concepts to be interpreted visually then directing the appropriate talent and creative teams in the execution.
For your voice to resonate with results, we interpret and customize your intention through a unified voice approaching each project with a refined balance of insightful creative vision and critical foresight.
Through advertising campaigns, photography, videos, short films, web design, fashion shows and visual displays, we implement the visual arc of your brand and assert its unity in a polished and compelling direction.
We intuitively connect the pulse of global, socio-economical, environmental and cultural movements to all visual interpretations. We believe in expressing your intended messages in a coherent style and human-centric dynamism.
CREATIVE DIRECTION + DESIGN
Design follows direction achieving visual clarity and a unifying identity with a precise visual aesthetic and direction for your brand and for all your various projects and publications seamlessly from A to Z.
PROJECT: Visual overhaul of COBMEX through Brochure, Foldout and Campaign. OBJECTIVE: Refresh brand presence and experience. WORK: Creative direction, visual strategy, ideation, concept development, production, design, photography, post production, print-ready layout, Q.C. RESULT: AMVC established an empathetic inclusive visual language bringing the human element and a contemporary edge; elevating and modernizing the reputable knitwear company in its global marketplace.
COBMEX project
LEYLA KASHANI PROJECT
PROJECT: Rebranding, new website, look and appeal . OBJECTIVE: International and global positioning among established luxury sustainable fashion brands. WORK: Creative direction, Visual Branding, Concept Development, Visual Strategy, Graphic Design, Web Design, Fashion Direction & Consultation, Production, Set Design, Imaging, Photography, Post Production and Edits. RESULT: To the client’s satisfaction. Creative, analytical and thorough direction backed by detailed execution uplifted the cache of the brand. By raising the bar of its visual language. LEYLA KASHANI is now recognized in the fashion world as an international sustainable luxury label with a higher price point . The sophisticated brand experience transpires to inspire the brand’s core values, ground for growth among its growing distinguished audience with expanded profit margins.
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